•A Tender is the more formal and detailed exercise of obtaining sealed bids for goods where the value is high and for the specification is detailed or complex.
•The act of discussing an issue between two or more parties with competing interests with an aim of coming to an agreement.
*CONSUMER DECISION MAKING PROCESS
•EVALUATION OF ALTERNATIVES
•POST PURCHASE BEHAVIOR……….
A quotation is a procedure for seeking a price and delivery 🚚 time for goods which are easily specified.
•AN activity designed to boost the sales of product or services …..
It May include an advertising campaign,increased PR activity,a FREE -SAMPLE campaign,offering FREE Gifts or trading Stamp etc….
•Consumer markets are the markets for products and services bought by individuals for their personal use…
•Business marketing is the practice of individuals,or organizations,including commercial Business,Governments and institutions,Facilitating the sales of their products or services to other companies….
•A business buying situation in which the buyer routinely reorders something without any modifications…..
•A Business buying situation in which the buyer wants to modify product specifications,prices,Terms or supplies….
•The stage of the Business buying process in which the buyer invites qualified suppliers to submit proposals….